Seeing the same here. I have had converting traffic for the last 2-3 hours, won't it be a surprise when we all see a sudden drop to zombie land at the same time again? Oh yeah... no.

Here's a weird one for you that most likely goes against the grain. We saw big improvements in organic on the 15th Dec, but then around the 12th Jan, we saw declines again. To confirm, we dont use interstitials or popups. Very strange.

We have seen something similar but kind of in reverse. We saw slight drop around the Dec 15, then a pickup around Jan3. A record day Jan 11, 12 and now back down to normal. None of these changes are statistically significant. To confirm, we dont use interstitials or popups either.

Intense organic traffic right now. Very rare for being a Monday.

A trigger is a special kind of stored procedure that automatically executes when an event occurs in the database server. DML triggers execute when a user tries to modify data through a data manipulation language (DML) event. DML events are INSERT, UPDATE, or DELETE statements on a table or view.

Google said the mobile intrusive interstitial penalty went live yesterday, but webmasters have not claimed any issues yet.

Barry Schwartz on January 11, 2017 at 8:40 am

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Google has officially confirmed they have begun rolling out the intrusive mobile interstitial penalty yesterday. Google warned us that this was coming almost a six months ago, and it did start rolling out on January 10, 2017, as Google promised.

Google’s John Mueller and Gary Illyes confirmed the penalty began rolling out yesterday.

This penalty only impacts intrusive interstitials that happen directly after going from a Google mobile search result to a specific page. It does not impact or penalize pages after that, so if you have a intrusive interstitial that comes up later in the click path on your website, this won’t impact it: it only looks for the intrusive interstitial after the click from the Google search results page.

Google said this means “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

Google explained which types of interstitials are going to be problematic, including:

• showing a popup that covers the main content, either immediately after the user navigates to a page from the search results or while they are looking through the page.
• displaying a standalone interstitial that the user has to dismiss before accessing the main content.
• using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Here is a diagram from Google to convey the above points:

Google listed three types of interstitials that “would not be affected by the new signal” if “used responsibly.” Those types are:

• Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.
• Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.
• Banners that use a reasonable amount of screen space and are easily dismissible. The app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.

Here is a diagram from Google to convey the above points:

We have yet to hear of webmasters complaining about being hit by this penalty, but as things change, we will let you know.

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ABOUT THE AUTHOR

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.

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